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How MLM Companies Miss The Boat On Training Is That They Are Looking At The Big Picture
Filed Under (Network Marketing) by Guest Author on 04-05-2011
There is a great difference between looking down from the clouds or up from the trenches. They are very different views. How MLM companies miss the boat on training is that they are focused on an entirely different area. They know the process to succeed, but existing distributors know what it is like to work every day to increase sales and encourage new candidates.
The companies know how the system works and what everyone can gain, but there is more to it than that. Every distributor must be a master seller and able to produce convincing evidence that people should take part in network marketing. Knowing the products it the first step, and the companies provide that information.
But how does each product benefit potential customers? Being in the trenches every day can help fine tune the selling process and finding what works best for each customer. The network marketing concept makes sense once you understand it. But there may be some hesitation for people to become distributors because they may not even know the questions they want to ask. Having a mentor who knows the questions you have not thought of yet can get you through the rough spots.
It is not wise to start a new business without knowing all of the details, it can be an overwhelming prospect. Having a candidate hesitate and searching for all of the answers to questions is a very good sign. These are likely to be the best distributors in the end, because they will not commit without knowing even the tiniest details. That means that they will be able to ally others’ fears.
A general educational program is great to get candidates to start thinking about starting a business. But it needs to be more than that. Part of the solution is having current members explain how they have dealt with specific situations and overcome obstacles inherent in starting a business.
Even small problems can look big if you do not have the resources to solve them. By taking advantage of a distributor mentor, the member will quickly gain confidence. The odds are greatly increased that they will, in turn, be successful and be good distributors.
Those who have been in the program a long time know how to get around problems. One of the best things they can do to help others is to provide that information on their web site. Keeping resource information available can help to educate people without having to make the same mistakes others have made. It will change from a learn by mistake system to a learn by mentor system.
How MLM companies miss the boat on training is through no fault of their own. They have been involved with the big picture for so long, that they may not even remember some of the struggles they originally faced. But that is okay, they are exactly where they should be. Existing distributors who know the candidates are the best choice for helping them to learn the finer points of the business.
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